The Mom Test: How to talk to customers and learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

Book

"The Mom Test" by Rob Fitzpatrick is a practical guide that teaches entrepreneurs and product teams how to effectively validate business ideas through customer conversations. The book emphasizes the importance of asking the right questions to obtain honest and valuable feedback, avoiding biased or misleading responses that often come from well-intentioned people. By providing concrete examples and actionable advice, Fitzpatrick helps readers navigate the challenges of customer interviews. He introduces techniques to extract genuine insights without leading or pressuring the interviewee, ultimately enabling better product decisions and increasing the chances of success. This book is essential for anyone looking to build products that truly meet customer needs.