"Start with Why" by Simon Sinek delves into the core question of what makes some leaders and organizations more influential and successful than others. Introducing the concept of the "Golden Circle"—Why, How, What—Sinek explains that by starting with a clear understanding of "Why" (the purpose, cause, or belief), leaders can inspire others to take action and foster deep loyalty. The book uses real-world examples from companies like Apple and leaders like Martin Luther King Jr. to illustrate how focusing on the underlying purpose drives innovation and success. "Start with Why" is essential reading for anyone looking to lead with inspiration, create meaningful work, and build organizations that have a lasting impact.