Language
August 1, 2008

Mental Models: Aligning Design Strategy with Human Behaviour

Indi Young

Book

"Mental Models: Aligning Design Strategy with Human Behavior" by Indi Young provides a framework for understanding users' thought processes to create more effective, user-centered designs. The book introduces the concept of mental models as representations of users' underlying motivations, needs, and behaviors, and demonstrates how to map these models to inform strategic design decisions. Through practical methodologies and real-world examples, Young guides readers on conducting deep user research and translating insights into actionable design strategies. This approach helps designers and product teams create solutions that align closely with users' mental models, leading to more intuitive and satisfying user experiences.