"How to Measure Anything" by Douglas W. Hubbard demystifies the process of quantifying seemingly intangible aspects of business and technology. The book provides practical methods for measuring anything—from customer satisfaction and organizational performance to technology investments—using proven quantitative analysis techniques. Hubbard introduces a framework for making better decisions by reducing uncertainty through measurement. By presenting real-world examples and straightforward explanations, he demonstrates that with the right approach, even intangibles can be measured effectively, leading to more informed strategies and successful outcomes.